Sirius Holdings

Victory Lane Greyhound Stadium

A new Greyhound race track is being developed on the outskirts of Edinburgh, at Wallyford just off the A1. As a completely new venture, Sirius Holdings are investing over £10m to make this the best greyhound track outside of the home counties or Eire.

Much in the style of the new stadia built at Ascot and Epsom, the building will be a modern glass fronted area with corporate hospitality, bars, cafes and a la carte restaurant facilites to encourage people to make a night out at the races.

Developing a brand for this was very exciting. The brand itself has to be customer facing, instantly recognisable, and appeal to a very wide range of demographic levels, but also be exciting and strong.