The Edrington Group

Brand Global Press Packs

The PR department within the Edrington Group identified a need for a suite of material to send out to both the press and sales teams around the world, introducing the brand and supplying them with facts and images to support any press coverage they may have.

Each pack therefore covered the history of the brand, tasting notes, an introduction to each product range and a CD of print quality images as well as other relevant facts and accolades.

To this end we were approached to look at developing press packs for three of Edrington's brands, The Famous Grouse, The Famous Grouse Malt Whisky and Highland Park.

Both the Famous Grouse and The Famous Grouse Malt Whisky press packs were also used as the global launch material for a product re-branding exercise undertaken at the same time.

The press pack for Highland Park was slightly different. Highland Park whisky is the second most prestigious brand in the Edrington Group's portfolio, with only the Macallan considered more premium. This meant that we had greater scope to produce a prestigious finished product, both design-wise and printing-wise.