Damhead Branding & Website

Organic Experts in their Field(!)

Zero have worked with Damhead since 1998 and when asked to look at revising their brand, and building them a website to take them forward through the next few years, we jumped at the chance.

Having developed their old identity, we saw that we could apply all of the skills and knowledge we have learned over the last 10 years and use this to revamp their brand, and also the 'face' they put out to the wider world.

Along side this we have also built them a full e-commerce website that links to their complete stock EPOS system, and allows for online sales and stock taking for somewhere in the region of 1500 individual products.

This was a mighty task, and is designed to service Damhead for the next few years, giving their customers a sophisticated shopping system, but with a friendly face.

In the 10 years since we originally branded Damhead we have noticed a complete change in the public perception of organic foods. The old logo was designed to move organic sales away from the "brown rice and sandals", hippy face of the industry, and give the farm a much more premium look. You pay a premium price for a premium product. This worked well, but like everything, a company cannot afford to stand still where everything around it was moving on, and so with some definite kicking and screaming we persuaded them to be dragged into the 21st century.

In the last decade organic produce has become very much the norm, and public perception has changed as everyone from Marks and Spencer to Morrisons now sells organic foods, so we felt it was important to develop the brand to reflect a new point of difference needed to keep Damhead set apart from any other retailer.

The approach we took was one of a friendly family company.

Well established, experts in their field(!), but also approachable and genuinely striving to maintain their name for quality. Every compliment and every complaint matters to them, and helps them develop their business to suit their customers. As a company they are big enough to cope but small enough for it to matter to them, which is something their whole new brand will reflect, as we implement it across the board.