Fairworld Limited

Branding and Packaging

Fairworld are a Brazilian organic foods company, specialising in offering Fairtrade products across Europe. By giving the indigenous Amazonian Indians a fair price for their products, from honey to the new wonder food,"acai", Ronaldo, and Fairworld are giving something back to their country of origin.

From sales, its people benefit, but so does a fund run by the WWF, specialising in endangered species native to the Amazon basin. 10% of all money made goes to studying and looking after the blue macaw, the pink dolphin, the golden lion tamarind, the toucan, the ocelot and the giant turtle.

Zero were asked to look after the design and development of a number of packaging projects, and also develop a brand for the company itself.